Dates & undated, timed and untimed access

Attractions can significantly enhance their ticketing strategy by leveraging a variety of ticket types, including dated and undated tickets, timed and day passes, valid for single or multiple uses. These tickets can be sold through specified channels according to configured pricing rules, maximising flexibility, revenue, and visitor satisfaction.

Dated tickets are ideal for attractions with scheduled events or peak periods, allowing for precise crowd management. Visitors commit to a specific date, which helps the attraction anticipate attendance and allocate resources effectively. Dynamic pricing rules can be applied to dated tickets, adjusting prices based on demand, booking time, and other factors. This ensures higher revenue during peak times and encourages visits during off-peak periods through discounted rates.

Undated tickets offer visitors flexibility, allowing entry on any day within a specified period. This is especially appealing to tourists and locals who prefer spontaneous plans. Attractions benefit from upfront revenue without a fixed date commitment, providing a buffer against fluctuations in visitor numbers. Undated tickets can also be valid for multiple uses, promoting repeat visits and customer loyalty.

Timed passes are useful for attractions with specific entry times, such as museums or theme parks, where managing visitor flow is crucial. These passes ensure a steady flow of visitors throughout the day, avoiding overcrowding and enhancing the visitor experience. Timed passes can also be combined with dynamic pricing, offering lower prices for less popular times.

Day passes, on the other hand, provide access for the entire day, appealing to visitors who want to explore the attraction at their own pace. These passes can be single-use or multiple-use, depending on the attraction's offering.

Both dated/undated tickets and timed/day passes can be sold through various channels, each with specific pricing rules. Direct sales channels, such as the attraction's website, can offer exclusive discounts or bundled packages, incentivising direct purchases. B2B channels, like travel agents or tour operators, can sell tickets with a capped inventory to control margins and maximise direct sales. Advanced rules can release additional inventory to B2B channels close to the visit date if direct sales are slow, ensuring all tickets are sold.

Pricing rules can be configured to manage all ticket types effectively. These rules might include peak/off-peak pricing, advance purchase discounts, and web-only offers. For example, dated tickets might have higher prices for weekends and holidays, while undated tickets could carry a premium for their flexibility. Additionally, optional donations or gift aid can be integrated into the ticket price, supporting the attraction’s initiatives.

By strategically managing a mix of dated and undated tickets, timed and day passes, for general admission and / or other events taking place alongside or within the experience, attractions can optimise attendance, increase revenue, and provide a superior visitor experience.